Case Studies

UX UI Design | Responsive Design

AAMI Policy Amendment Transactions

To improve online customer experience, we redesigned legacy Policy Self Service platform for insurance policy amendments in a 6-week sprint. We achieved a 30% uplift in completion rate for registration transaction by making the flow easier for customers to view and make changes to their policies.

Website UIX Redesign & Performance Monitoring | SEO | CRM Intergration

B2B Website Redesign for Better Conversion

Collaborating internally with Thinxtra team and externally with IoT ecosystem partners, I led the team redesigned Thinxtra website to meet business goals and requirements, achieving an 11% B2B sales conversion rate.

App UIX Design | Design Research | User Testing

Clatter: Enhance Community Wellbeing

I joined the Clatter team as an independent UIX designer to create meaningful relationships in the community. The app aims to encourage users to get on, find people just as curious about the world as they are, who love life as much as they do, and then get off the app and go and meet those people.

Design System

Suncorp Figma Design System

I led the team in refining, building, and implementing the design system up to the section level for five brands. This included gathering feedback and insights, establishing guidelines and processes, and conducting testings to ensure the design system met user needs.

Design Research | Product Design | Marketing Campaigns

Experience Design in Sales Opportunity Forecasting

I contributed to CRM Opportunity Module product design and Reporting. I successfully build the Opportunity module with four years forecast of one-off and recurring, unweighted and weighted revenue.

Ethnography User Research | Prototyping | User Testing

An Ethnography Research of Smart House Sharing

A short term research project aimed to explore the future of house sharing via leveraging innovative technology and digital ethnography. My research was dedicated to exploring potentials on Smart house-sharing within an interaction design scope and mainly concentrated on financial aspects and behaviour changing during house sharing.